Lara A. Holzman

Partner & Trademark Practice Chair
Lara A. Holzman
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Professional experience

Lara Holzman practices primarily in the areas of trademark litigation and prosecution. She also has extensive experience in licensing and litigation involving other intellectual property, including patents. She has handled opposition and cancellation proceedings before the Trademark Trial and Appeal Board and supervised similar actions in other jurisdictions. In addition, she has litigated trademark and trade dress infringement, dilution, unfair competition, false advertising, and anti-cybersquatting cases in federal court.

Lara is involved in the clearance, filing, prosecution, maintenance, and enforcement of trademarks in the U.S. and abroad. She has also been involved in ICANN proceedings regarding domain name disputes. Lara has performed intellectual property audits and is often involved in corporate due diligence. She has prepared and reviewed numerous intellectual property licenses, nondisclosure agreements, and other IP-related agreements.

Lara received her J.D. from Columbia University, where she was a member of the Columbia-VLA Journal for Law & the Arts. She received her B.A. from Brown University in cognitive science.

Representative Experience

  • Represented designer fashion houses in trademark and licensing matters.
  • Represented large pharmaceutical companies in branding new products, packaging design, policing and enforcing trademarks, domain name disputes and licensing.
  • Represented large manufacturers and distributors of beverages, frozen confections, dairy products and candy in trademark clearance, licensing and intellectual property disputes.
  • Represented financial services companies in trademark matters, licensing and patent litigation.
  • Advised companies in the acquisition of and investment in digital media products and services.
  • Advised skin care and cosmetics company on branding, packaging and licensing.
  • Implemented worldwide trademark enforcement and filing programs for companies in various industries.

Selected Presentations and Publications

  • “Good News for Converse as Federal Circuit vacates ITC finding that Chuck Taylor mark is invalid,” World Trademark Review, November 20, 2018.
  • “Stylised mark refused registration due to prior NORDIC mark,” World Trademark Review, September 28, 2017.
  • “Amazon not liable for infringement by third-party sellers,” World Trademark Review, June 19, 2017.
  • “ALDECOA held to be merely a surname,” World Trademark Review, November 2, 2016.
  • “US District Court Holds that Fox Did Not Infringe Empire Distribution’s Trademarks,” World Trademark Review Daily, April 14, 2016.
  • “TTAB Sustains New York Yankees’ Claim of Dilution by Blurring,” World Trademark Review, June 1, 2015.
  • “Federal Circuit reverses TTAB and holds that Cubatabaco can seek cancellation of COHIBA mark,” World Trademark Review, June 20, 2014.
  • “Less Similarity Required for Likelihood of Confusion When Marks Cover Identical Goods,” World Trademark Review Daily, December 16, 2011.
  • “TTAB Decides Priority of Use on Summary Judgment,” World Trademark Review Daily, November 18, 2010.
  • “Sound Marks for Alarms Refused Registration,” World Trademark Review Daily, March 31, 2009.
  • “Hollywood Studios Settle Over Chinese Cyber Café Piracy,” World Media Law Report, April 17, 2008.
  • “Post-‘MedImmune,’ Patentees Must Act With Care,” The National Law Journal, January 21, 2008.
  • “Google Faces Another Trademark Keyword Ads Lawsuit,” World Trademark Report, October 8, 2007.
  • “Final Settlement Should Lay Napster to Rest,” World Media Report, October 4, 2007.
  • “Barney Parody Lawsuit Finally Settled,” World Trademark Law Report and World Copyright Law Report, January 18, 2007.
  • “BearShare Settles Infringement Allegations for $30 Million After Acquisition,” World Copyright Law Report, July 13, 2006.
  • “Federal Circuit Finds No Likelihood of Confusion Between M2 Marks,” World Trademark Law Report, June 26, 2006.
  • “What Makes a Case ‘Exceptional’?: Awarding Attorney Fees in Trademark Litigation,” The New York State Bar Association Journal, March/April 2006.
  • “Peaceable Planet’s Case Fails Following Seventh Circuit Remand,” World Trademark Law Report, January 23, 2006.
  • “Blue Man Productions Feeling Blue Following Opposition Failure,” World Trademark Law Report, October 6, 2005.
  • “Paper Extension Requests Invalid in Relation to Madrid Applications,” World Trademark Law Report, May 6, 2005.
  • “Winning Twice in Trademark Litigation,” Executive Counsel, May/June 2005.
  • “French Court Clamps Down on Trademark Keyword Searches,” World Trademark Law Report, February 8, 2005.
  • “RIAA Lawsuits: Are They Working or Just Building Badwill?” World Copyright Law Report, January 20, 2005.
  • “Punitive Damages Under the Copyright Act,” ABA Intellectual Property Newsletter, Winter 2005.
  • “Seeking Attorney Fees in Trademark Litigation,” National Law Journal, December 6, 2004.
  • “Attorney’s Fees in Trademark Litigation,” New York Law Journal, December 6, 2004.
  • “USPTO Grants Trademark Protection in Van Der Rohe Designs,” World Trademark Law Report, December 2, 2004.
  • “Vuitton Fails to Prevent Use of Monogram Design,” World Trademark Law Report, October 5, 2004.
  • “First Amendment Does Not Shield P2P Infringers, Court Rules,” World Copyright Law Report, September 29, 2004.
  • “Pfizer Files Complaints to Halt Sale of Counterfeit Viagra,” World Trademark Law Report, September 9, 2004.
  • “Microsoft Pays Lindow $20 Million to Settle Trademark Dispute,” World Trademark Law Report, September 6, 2004.
  • “Copyright Office Accepting E-Claims for Cable and Satellite Royalties,” World Copyright Law Report, July 23, 2004.
  • “Google Declines Liability of Unauthorized Trademark Use in New Policy,” World Trademark Law Report, May 18, 2004.
  • “Fourth Circuit Says OK to Exclude Unrelated Revenue From Damages,” World Copyright Law Report, March 2004.
  • “Registration of Non-Traditional Trademarks,” The National Law Journal, January 21, 2002.

Interesting Facts
Lara is a former Division 1 swimmer for Brown and now she coaches 8-12 year-old children in competitive swimming. She also produces Broadway and Off-Broadway theater and she’s an avid gardener, photographer, and sports fan.

Professional experience
  • Alston & Bird LLP
  • Bryan Cave LLP
  • Columbia University, J.D.
  • Brown University, B.A.