Update Trademark Registrations to Reflect New Technology

If you have trademark registrations for technologies that are now outdated, you may be eligible to participate in a new US Trademark Office program to update your registrations. Here are some examples: – Let’s say your company makes videos, and your registrations say “videotapes featuring musical instruction“ but, since you last renewed your registration, your […]

Trademark Nominative Fair Use in an Emoji World

This article explores the history of trademark nominative fair use and the recent case filed by In-N-Out Burgers against Door Dash. It looks at whether there is potential for a shift in traditional thinking about what is allowable under fair use in light of changes in our culture and how we use apps and visual […]

Picking a Powerful Trademark is Good for Business

Whether you’re naming your corporation or adding a new product, you have to go through the often-painful birthing process of finding a name that will work. One that hasn’t been taken. One that isn’t too close to another one. One that isn’t so descriptive that you can’t stop others from using something similar. One that […]